This is THE book for radio personalities who want to do the most out of their careers...and for program directors and managers who want to do the most out of their air talents.
- Using One-Liners Well
- The Psychological science of Diary-Keepers
- The Program Director as Disc Jockey
- The Job-Hunting Survival Manual
- The Air Personality's Ten Commandments
- The "Connection Myth"
- Paying Your Dues
- Owning The Airwaves
- On-Air Telephone Calls
- Morning Show Critiques
- Management & Personalities
- How To Use Calendar Bits
- Generating Cross-Media Attention
- Finding & Developing Air Personalities
- Creating Character Voices
- Creating & Exploitation Comedy
- Conventions
- Contracts
- Building A Bit
- Being Real Without Being Negative
- Show Homework
plus...
- Interviews with 14 top personalities (including Howard Stern, Rick Dees, City Owens, Jonathon Brandmeier, Harry Shearer and The Greaseman)
- ...and a ton of inspiration for radio professionals everywhere!
- PERSONALITY RADIO is... a 257-page e-book
- PERSONALITY RADIO is crammed with ideas, tips & techniques designed for the radio personality who wants to get to the top...and stay there.
- PERSONALITY RADIO is an insider's manual to on-air radio success - written by the person who has become similar with the conception & execution of that most charming part of radio: Personality.
