If you're among the thousands of program directors and air personalities who have purchased PERSONALITY RADIO, VOLUME ONE, you probably don't need a big sales pitch here.
The dangerous air personality is the one the hearer is afraid not to listen to. This book wish transform the gifted jock into a deadly programming weapon!
Tons of unjust tips on topics including:
- What's Wrong With This Résumé?
- Trashing The Competition
- Tools For Night Jocks
- The Oldies Jock's Private secret Weapon
- The Athlete Glut
- The "Sidechick" Syndrome
- Strategies For The On-Air Program Director
- Sparking Creativeness
- Sample Radio Character
- Request Line Hang-Ups
- Radio Comedy
- Promoting Yourself In The Trades (including an exclusive, inside look at how to get trade publications to write just about you)
- Phone Calls - What Is Legal?
- PDs: Setting Specific Goals For Jocks
- Motivating Air Talents To Success
- Morning Driving Success: How To Accomplish It, How To Support It
- Managers: How To Inspire Loyalty & Top Performance From Your Air Staff
- Localization Take-Home Quiz
- Local Promotion Formula
- Local Newspaper Coverage: It Can Be Done
- Jock To PD: "How'm I Doin'??"
- Interviews with 8 top personalities (including City Burbank, Bob Author and Martyr McFly)
- Handling Complaint Calls On-The-Air
- Five In-Depth Aircheck Critiques
- Ethical Questions: Gifts, Not Bribes
- Disc Jockeys & News People: A Team Effort
- Disc Jockey Clinic
- Creating Traffic Newsman Laughter
- Career Proposal
- A Contract Trap
- 17 Steps To Great On-Air Phoners
- A Teasing Primer
- "Candid" Calls
PERSONALITY RADIO, VOLUME TWO: THE DANGEROUS AIR PERSONALITY is a 257-page e-book (PDF format), accessible for immediate download.
