Ultimately, LIVING YOUR DREAMS/PROGRAMMING TO WIN wish inspire you to refocus your energies and give yourself to creating the better possible radio...while having the most fun possible.

• Your choice: small problems or big problems
• Why several PDs can walk into your old job and instantly convert management to try thing you've unsuccessfully been suggesting for years
• Why Scott insisted on a longer air shift early in his career
• What Applied scientist did to accomplish a 67% audience share at his 1st job. (This private secret alone is worth the modest cost of this book.)
• Three things Applied scientist knowing from Bill Drake
• The one thing you must ne er do to your listeners. (If you're guess "bore them" or "insult them," you're 'way off base.)
• The one thing that all #1 radio stations have in common
• The most important thing that airs on most radio stations
• The life-or-death importance of being Receiver Adjusted instead of Transmitter Adjusted
• The 1st five things Applied scientist makes after acquiring off the air each day. (This wish shock you. And it's not thing "soft" like "reflecting on the day's program.") If you start doing this, your station's ratings wish begin climb about immediately.
• The danger of a nice ratings book
• The biggest problem of 90% of under-performing radio stations
• The big breakthrough: Realizing the one thing he had to do to do sure that he would be "be the one to decide whether or not I would be leave the market, not the general manager."
• The Private private secret of Radio. (When Scott explains it, it's easy to understand. So why do so few programmers seem to cognize it?)
• Scott's Top Ten Tips For Programming A Great Radio Station
• On-Air Promotions: The Arms & Legs Theory
• Motivating your staff with Triggers and Compartments
• How to recruit an unbeatable team
• How to navigate through The Jerk Zone
• How to identify and apply Focus Keys
• How "Examination of Conscience" can protect you from yourself
• Branding your radio station
• A radically several way of doing music rotations. (Don't expect several scientific, mathematics-laden system. This is an approach to weekly music changes that is basically several from the way 95% of programmers do it.)