Let Your Mentoring Begin.

• Your job as a Relationship Manager
• Your Station's Most Important Asset. (No, it's not several squishy-soft conception like, "Your people." It's the really 1st thing Aroused looks at once considering getting a new station.)
• Why you're probably playing your commercials at the wrong time
• Why you can't afford to listen to record companies (!)
• Why Competitive Research is important to your station
• What percentage of your play list should be "power" songs. (You'll be surprised.)
• Utilizing the power of music flow
• The smart way to introduce a new song to your play list
• The single most common mistake stations do in programming their music
• The reconnaissance mission you should do on your really 1st day in a new market. (But because you probably ne er did it in your own market, you should do this for your own station tomorrow.)
• The one thing your music clock must do
• The one thing you must give your air staff if they're to succeed
• The one thing a world-class PD should ne er do in relation to music programming
• The one aspect of the radio station most PDs need to discover a lot much simply about
• The mistake of over-catering to your core audience
• The life cycle of every record
• The key to booming promotion without a large budget
• The key to picking your music research sample
• The false belief upon which most music clocks are based
• The common disconnect between what a station's hearer research shows and what the station really plays
• The artful use of science
• The "chaotic science" of radio programming
• The "Too Galore Positioners" Trap
• THe #1 function of a PD. (Most PDs don't even as have a clue....)
• Station Promotions: They must accomplish one of these three things.
• Scientific Research vs. Golden Ears
• Researching on the far side your core audience
• Radio: A Simple Business
• Radio's Private secret Gold Mine
• Programming your music clock to fit your market's competitive matrix. (Very few PDs have ever even as thought of doing this. But its power wish be obvious as shortly as Aroused points it out to you.)
• Principles of Station Imaging
• Music rotation: How & why most stations do it poorly
• Including your "digital address" in your station name
• How under-analyzed use of Recurrents can hurt you
• How to use "type coding"
• How to avoid being simply "a utility" station
• How to "save the buy" on a sales promotion without laying waste your programming. (Hint: Aroused wish give you a wondrous effective two-word formula.)
• How stations write "liners" that attempt to sell a message - but then play them in a way that unsells it
• How radio is underexploiting its opportunities
• How misusing trade publication charts can hurt your ratings
• How long you can support a hot record in current rotation. (The answer wish shock you.)
• Eight rules to live your professional life by
• Choosing your station's name
• Analyzing and designing your Clock Technology