This book wish challenge the way you do simply just about everything on your station.

Here's several of what you'll learn.

• Why maintaining the listener's interest is not enough
• What you always must do before giving information on-air
• Three route to create a context
• The way in which galore stations unwittingly decrease listenership with triviality contests
• The test that every news story you air must pass
• The single better way to create the hearer sensation of "forward momentum"
• The principle of "Time Expansion" as it applies to radio
• The news context
• The music context
• The most powerful know how of holding onto the listener's attention
• The most powerful context
• The folly of "reading the map"
• The surprisingly simple, improbably effective Suspense Formula
• The 100% wrong way to test for "forward momentum" in a morning show. (You mightiness already be paying your research institution to do this - even as thought it can ruin the show!)
• TV news vs. radio news
• Music and forward momentum
• How to let your listeners tell you exactly how to support them involved in your programming. (No, I'm not talking simply about "focus groups" or audience surveys.)
• How to harness your audience's natural desire for "closure"
• How to convert "no context" into an audience-attracting context
• Establishing a context with a name
• Creating singularity with Artificial Context. (This conception alone is worth the cost of the book.)
• Context and suspense
• Context and surprise
• Context and relevancy
• Context and relationships.
• Context and impact
• Context and character
• Context and stigmatization